Marla Aaron takes a functional maximalism approach to fine jewelry. What began in 2012 with the iconic recasting of the carabiner Lock into precious metals quickly expanded into a universe of mechanism-inspired “hard-working” fine jewelry that is, quite frankly, very fun to play with. Made by hand in small artisanal workshops in New York’s Diamond District, everything by Marla is more than the sum of its parts — rings, for example, creatively open and close, shapeshifting into necklaces, bracelets, and charms; earrings snap together and are infinitely buildable; diamonds are cut into cylindrical balls to roll around one's finger inspired by the mechanism of ball bearings. “Jewelry’s only job is to bring joy to as many people as possible” are the words Marla lives by. The brand’s playfully personal point of view has carved a unique place in the jewelry world with devout collectors of all ages and identities.
Velvet Coat has been helping clients create their own personal combinations since 2020.