Launched in 2017, Chufy features ready-to-wear, and accessories, and infuses high-quality fabrics in a vivid color palette of playful patterns. Sofia’s bold and colorful designs are influenced by the vintage fabrics and traditional garments she has collected worldwide. Chufy reflects a contemporary flair juxtaposed with traditional touches. The brand embodies a woman who likes to explore the world and wants to be comfortable yet sophisticated.
Instead of traditional print techniques that use a lot of water in the process, Chufy prints their fabrics digitally. They've made it their mission to create beautiful, sustainable products that are printed with water-based ink on eco-friendly fabrics, all while reducing the amount of water that goes into each product.