Founded in 2000 in Downtown Iowa City. In 2007, we added a new location in East Village Des Moines. Bringing together a mix of established and emerging designers, we offer a thoughtful collection of wearable, beautifully designed fashion and accessories. From timeless classics to bolder statements, we seek out luxurious everyday pieces that share a commitment to quality and craftsmanship, and suit a modern life of work and play. Our two shops are relaxed and welcoming spaces where we regularly host gatherings and events introducing the latest collections. We hope to see you soon.

Earning Points
$1 spent = 1 point
Join Loyalty Rewards = 100 points
Follow us on Instagram = 100 points
Like us on Facebook = 100 points

Redeeming Points
500 points = $20
1,000 points = $50
2,500 points = $125
5,000 points = $250
10,000 points = $500

Sign up for Velvet Coat Loyalty Rewards and get invites to private sales and events, hear about new collections, and earn exclusive perks and discounts.

It’s free and simple to join. Sign-up when you’re next in-store or click here to register online.

Loyalty Rewards